How is the industry's number one PC maker, and long-term leader for the mobile use of the decision to leave the company?
Apple has killed the HP laptop, mobile and tablets of the company?
The answer is: What are you kidding?
HP: How big is mobile technology, dies
Total failure of the latest products for HP, HP tablet touch pad, it was just the last straw.
A few weeks after Apple launched the iPad in the past year, HP has responded by buying 1.2 billion Palm °
Unlike PCs, laptops and netbooks in particular, the iPad has been a platform for Apple would be very lucrative profits by billions of other applications, content, devices and earn more.
HP, which has praised the leadership in mobile devices, is caught by surprise, and without an answer to the challenge iPad. To combat the HP iPad exposed dinosaur, which the company has purchased Palm WebOS was developed to carry out his phone and tablet devices.
It 'a marriage made in heaven, some thoughts. Finally, it remains a solid company with deep pockets and patience to support Palm products. And while the HP seems to do just that. Engineers put the head of the next generation of phones, and to develop the first generation of tablets. These phones were launched in February this year, and the tablets of July.
Unfortunately, HP-formerly known as Palm, both too little and too late. Apple iPhone was released in its second generation. HP TouchPad tablet was slower, has the battery life, less than a user interface, applications and without the same price.
In essence, HP has a platform of opportunities, and they destroyed with their particular brand of mediocrity. This is not the first time
HP is a great delicacy in mobile design and engineering, then destroy groupthink decisions.
In 1990, it was a difficult time, "IBM clone" machines that have dominated two mobile devices very well.
The first was the original HP OmniBook 300 Designed by the IT division of HP, operating system and basic office applications ranging from ROM, eliminating the need for more RAM and storage and increased the length of time battery life and stability. Mouse "jumped" at the push of a button. It is 12 hours and could work with AA batteries. The phone will soon be a rabid following, even if it costs $ 3000.
There was once a hit market potential, the control of clothes torn from the platform for small teams of visionaries who created it. HP "developed" OmniBook each iteration, in the broadest sense, imagine a center line of the laptop before killing them summarily. When he was on the line of OmniBook, nobody cared anymore because the platform was so boring.
The second moves the main body of 1990 was the Palm Pilot. At that time the market "Sharp Wizard" was the kind of "organizer" which does not synchronize with desktop applications, applications, and had not been dominated too much fun to handle. The Palm Pilot has changed and provide a "connected organizer" than we have today applications. Specifically, it was super easy to use. Jeff Hawkins, a visionary designer, also had an Apple-like design, discipline, protection of the original design bloated films. He had four simple buttons, and nearly nothing. But he was quick and nice to use.
That these two major mobile platforms have in common is that both products began as a great truth are simply bad and killed by HP.
HP Jornada was a second unit with great potential that HP unceremoniously strangled in its cradle.
The strange thing is that the venerable iPAQ, which started 11 years ago, created by Compaq and work with Windows Mobile was not killed for unknown reasons. HP continues to sell for some reason.
Although HP has killed many product lines a great time, never stopped all phone companies in how they do now. Marketing of the poor and worked for HP as a rule in two decades. But the challenge for Apple was just too much.
Because no one can compete with the Apple iPhone
The total failure of the HP touchpad illustrates the difficulties faced by companies to compete with Apple on the shelves.
Apple is designing a dictator with a clearer picture of the labor sector, such as mobile devices should work. After Apple has worked the best minds of several years on the iPad (which began even before the Apple iPhone) as well as designers and engineers have developed 90 percent of what is now the IPAD, Apple CEO Steve Jobs (retired physician, and especially to work at home), most of his time of service, test, and think of dedicated work and iPad, as it should.
IPad is a complete harmonization of the primary task of Apple, its production lines, and the future direction of all Apple products.
A result of the iPad, and that's what is so great, that has eluded many people are trying to interpret them. My personal opinion is that the "magic" to describe Steve Jobs, and often derided, is the quality that the other device is able to achieve.
"Magic" is that the iPad gestures to respond in such a way that the subconscious feelings. A gesture as simple as a shot at left to see the next screen is full of symbols, such as immediate feedback, which is exactly the same gesture as a piece of paper on the table, and in the same way: Zoom! Goes. Scale gestures like pinch, taking pictures, going to websites and all give the same positive response. The iPad is not magic, but it is an illusion. Virtual feel physically. But without feedback, and physical gestures - the illusion is destroyed - or performance are not fully comparable. And that is why "magic" to win the iPad: None of the competitors and the illusion of the interface required by enthusiastic users.
And while the works are a big part of his life dedicated to improving the IPAD, the head of HP did not even know how to use a touchpad HP as far as I know. HP has more important things to do in a business perspective.
Finally, the HP touchpad so you can see another area in the long list of features they offer to customers. "Yes, we do well." There is no love. No mission. No vision.
If you come to them with Apple and compete directly in the heart of their business applications, you must bring your best game
And the reason why today is not collapsed. And 'only the iPad, and the opponent, but without success. Android will eventually gain market share if their prices for the tablets, less than half the cost of that decline was the iPad. But companies like HP and RIM a prayer has always competes with the Apple tablet in the field.
Blame it on the PC companies like Apple and HP mobile
Let's be clear about what is going on here: HP has been humiliated by Apple, and if the company has all the existing businesses in competing with Apple.
Timing of the ads are not random, either.
HP announced this week that it takes 100 million or so free to buy back unsold inventory of its stores TouchPad HP tablet. Customers and distributors will pay for most of the pills purchase. This may be one of the more shameful that the company can do. They all went to, called Apple, which have invested billions spent much of the production, sales and marketing. And now they have to raise money for business partners who sell their goods can not be replaced. Today, hundreds of thousands of new HP input devices are removed from their boxes and recycled as scrap.
The huge difference between the success of Apple and HP Tablet recalled the failure, since a similar distance in the combined business smartphone. More subtle, but important, it also recalled the incredible gap between design excellence and innovation of laptops from Apple - especially the MacBook - HP laptop, generic shit.
HP gets all the leading companies in direct competition with Apple because the competition was the entire company a bad reputation as losers without vision.
Why HP is primarily a service business, hardware and software companies, reputation is everything. Count the reputation of Wall Street and in the halls of the boards of companies to choose their supplier.
The money could go to HP computers, tablets and smartphones market is increasingly dominated by Apple HP made by other companies to shame. But one of the main obstacles to large companies, HP has lost sales, reputation as a PC and mobile business solutions. So it makes sense for HP to leave a store that has led the company to just over unfavorable comparisons to Apple.
Let us have no illusions about the role of Apple's message this week from HP. If Apple did not exist, HP would not be PC activity is outsourced. Palm would not have bought, and if they did, they would not have killed Palm devices and tablets.
Apple HP ashamed of the game. And RIM is near.
